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Porsche breaks ground in Georgia for new North American headquarters

Porsche breaks ground in Georgia for new North American headquarters

November 27, 2012

Deal hails company’s bold move to capitalize on proximity to world’s busiest airport, creating 100 new jobs

Gov. Nathan Deal, Porsche President and Chief Executive Officer Detlev von Platen and numerous dignitaries broke ground today for Porsche North America’s new headquarters at Aerotropolis Atlanta. The 26.4-acre complex will employ 400 workers and create 100 jobs.

“Porsche’s new headquarters is a terrific asset to Georgia’s economy and moves us closer to becoming the No. 1 state in the nation in which to do business,” said Deal. “I’m confident One Porsche Drive will become a renowned address that stands for vision, innovation and success – as well as one of the greatest driving experiences in the world for the millions of travelers who arrive in our great state each year.”

Porsche’s expansion and new location, announced in May 2011, will consolidate U.S.-based Porsche employees from Porsche Cars North America as well as the company’s financial, business and consulting arms. The site will encompass not only the company’s U.S. headquarters, but the Porsche Technical Training Center as well as the Porsche Customer and Driving Experience Center, featuring a 1.6-mile test track and handling circuit. The company anticipates beginning operations in the first quarter of 2014.

“This world-class facility underscores our commitment to customers and dealers in the United States, which remains the single largest market for Porsche vehicles,” said president and chief executive officer of Porsche Cars North America Detlev von Platen. “Today’s ceremony symbolized Porsche putting down permanent roots here in Atlanta, a city we have proudly called home since 1998.”

The company chose Aerotropolis Atlanta after a global search for the best location to grow and showcase its brand. Proximity to the customer base represented by Hartsfield-Jackson Atlanta International Airport was a key factor in Porsche’s selection of the Aerotropolis site, the location of a former Ford Motor Company plant. Aerotropolis is owned and developed by Jacoby Development.

Partnering to assist the company with its expansion were the Georgia Department of Economic Development, City of Atlanta, City of Hapeville, InvestAtlanta, Fulton County and Clayton County. Blair Lewis, director of the Georgia Department of Economic Development’s Corporate Solutions team, led the project team that assisted Porsche with its location.

“Effective collaborations help attract and keep company headquarters in Georgia,” said Chris Cummiskey, commissioner of the Georgia Department of Economic Development. “Besides factors like workforce and logistics capabilities, the ability of community and state partners to team up and meet our companies’ needs is a large part of why Georgia, and Atlanta in particular, have proven a mecca for corporate headquarters.”

About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 192 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.